The fun, mess-free way for kids to brush their teeth
Introducing the world’s first toothpaste gels. Soft, squishy gels made entirely of toothpaste.
Safe, easy, and loved by kids.
Coming in spring 2026
PERFECTLY SIMPLE
Put a Poppit between your teeth and brush it with a wet toothbrush
PERFECT PORTIONS
Easier to use
Cleaner in your bathroom
CLEANER BATHROOM
No tubes to squeeze
No mess or waste
Say hello to your kid's new
Bathroom BFF
Parents, we got your back. Kids Poppits make brushing fun. The right amount of toothpaste everytime (imagine that!).
No tubes, no squeezing, no mess.
(HAP)PINESS IS A HEALTHY SMILE
Fabulous formula
Our toothpaste is formulated with Hydroxyapatite (HAp) which helps rebuild and remineralize tooth enamel. This helps prevent cavities and tooth sensitivity. It is naturally found in our teeth and makes up 90% of our tooth enamel. Not only is it non-toxic, it’s actually biocompatible as it is literally the same material as our natural tooth structure!
Poppits multi-benefit toothpaste:
- Whitens teeth
- Antiplaque
- pH balanced to promote a healthy oral microbiome
- Freshens breath
As seen on
Dentists love it
Perfect for travel – TSA Approved
No more tubes to squeeze
I think it's a great idea! It's fun. It's easy. People are gonna use it.
Dr. A. Alexander, DMD 
"This new application of bringing toothpaste to a single dose is genius.
I would recommend any of my patients to use it. Thank you for making something that everyone will like. This is what dentistry needs now."
Dr. Michael Barnard, DDS 
"My kids absolutely love brushing with these things!
And the best thing is there's no more mess"
Kristin V. 